FUTURECARD
Project Type: Marketing & Brand Design
Project Details: Working across visual and graphic mediums to connect with and inspire users to save cash and reduce carbon.
Year: 2022-2023
VISUAL CAMPAIGNS
A large part of my role was spearheading multifaceted print campaigns, increasing brand awareness and engagement in Future’s carbon-saving mission.
Below is the first large scale campaign I worked on. To create a stand-out visual presence in the bustling streets of NYC I decided to focus on simplicity, color and QR codes. The awareness of touch-less brand communication that occurred during COVID19 facilitated a familiarity with QR codes. This campaign focused on this form of consumer engagement, utilizing large codes and minimal messaging to peak viewers curiosity. Assets for this campaign included a series of wheat-pasted posters, stickers and merchandise showcased below.
NYC SUBWAY CAMPAIGN
Future's next NYC Campaign was a colorful takeover of the New York Subway. Promoting a two month long 100% cashback deal on all subway rides for FutureCard users. Aiming to increase brand awareness through this campaign I focused on Future's vibrant colors and product mockups, ensuring the stark contrast of each asset against the subway walls would make a memorable visual impact on subway riders.
BRAND & ASSET DEVELOPMENT
I also drove the evolution of existing brand assets, designing all visual communication across social media platforms. This has included extensive social assets, custom illustrations and promotional print materials such as one-sheets, flyers and pitch decks.
Throughout my time at Future I focused on increasing the flexibility of the overall brand. Allowing for a cohesive look and feel throughout all visuals whilst maintaining the adaptability of assets to a variety of audiences and activations. Below is a selection of print materials including flyers, standing banners and posters used during in-person activations.
