WATERSHED BIO
Project Type: Marketing & Visual Communication Design.
Project Details: Working across visual mediums to drive sales and strengthen brand awareness within the bioinformatics community.
Year: 2023-Present
INTRODUCTION
As the design, marketing and engagement manager at Watershed Bio I was in charge of planning, designing and sharing all visuals across marketing channels (Socials/Emails/Blogs/Web+). This included creating bespoke graphics and unique campaign ideas, a few of which are showcased below:
BUILDING TRUST - WHITE PAPERS & CASE STUDIES
Building trust and credibility for the Watershed Bio brand was an important focus within my work. Spearheading the design of white papers and case studies helped to develop a deeper level of trust and understanding between Watershed and their current/potential clients. These projects, including the one shown below, helped evolve my understanding of graphic communication within the life sciences. Allowing me to convey complex bioinformatics concepts into digestible and eye-catching infographics and illustrations.
PRESENTATIONS
I also worked collaboratively across departments to develop dynamic presentations for sales pitches, data showcases, conference talks and more. Below is an example of one such presentation, given by Dr. Morgan at the Festival of Genomics. This talk increased not only in-person booth traffic but resulted in an increased generation of potential leads posts-conference.
WEBINARS & INTERVIEWS
Hosting webinars and Science Chat interviews has been a great way to connect with the biotech community. I worked one-on-one with professionals across the life sciences to share their expertise and collaborate with Watershed Bio. These interactions were a fantastic way for me to learn as a designer in the life science space, creating visuals for webinars, advertising collaborations on socials and getting to meet amazingly talented individuals across the globe. Below are examples of a Science Chat and Webinar. Check out watershed.bio to see the full list.
ILLUSTRATIONS
Below is a small selection of custom iconography, illustrations and 3D models created for various Watershed Bio campaigns:
WATERSHED BIO V2
Project Type: Marketing & Visual Communication Design.
Project Details: During my time at Watershed Bio the brand went through a visual overhaul. I worked closely with an external agency to ensure a seamless transformation across all visual materials and marketing channels.
Year: 2024-Present
BACKGROUND
Below are a selection of social, blog and email graphics I created using Watershed’s updated branding. Focusing on rich purples and the use of light and gradients.
BUSINESS CARDS
New business cards were also designed to reflect Watershed Bio’s new brand direction.
CONFERENCES
Designing and managing conference appearances was a significant task throughout my time at Watershed. This included designing all marketing hand-outs, social advertisements, swag, booth design and email communications. Below is a small selection of design material created for conferences. To dive further into my work as an event manager and designer please check out this page.