SONES CELLARS
Project Type: Packaging & Label Design, Graphic Design, Vector Illustration
Project Details: A selection of projects from my time working as the in-house designer for Sones Cellars winery.
Year: 2017-2022
OUTDOOR TASTING SHEET
Due to the ongoing COVID19 pandemic Sones Cellars winery in Santa Cruz moved their wine tasting outdoors. Under normal circumstances servers bring one wine over at a time as the customer works their way through a flight of five wines. However, alongside the socially distanced outdoor tasting, there needed a way to minimize the amount of contact needed between the server and customer whilst still enabling the customers a chance to get to know the winery and each wine in the flight.
DESIGN GOALS
1. Create a tasting sheet that would be easy for customers and servers to understand.
2. Devise a way to reduce customer-server interaction during wine tasting.
3. Design a format that would be easy to update as flights changed over time.
SOLUTION
The final design follows a minimalist format with labeled circles for each wine. All five wines would now be brought out at once in individual carafes, to minimize server-customer interaction.
An existing hedgehog image from the Hedgehog branded wine labels was also added and included a QR code. The QR code takes the customer to a website specifically for their flight. The website was set up using Adobe Portfolio and enables the customer to learn about each wine as they go through their flight.
The website also contains information about the winery itself and upcoming events that might interest customers visiting the winery for the first time, whilst still reducing the amount of interaction needed with winery staff.
SONES CELLARS SEAL STAMP
I was asked by Sones Cellars Winery to design a personalized wax seal stamp
The winery owners were looking for a personalized seal to use on the packaging of their port wine, Sack. The wine itself was inspired by the 16th century beverage drank during Shakespeare's time. As such, the design needed to incorporate both the branding of Sones Cellars and Shakespeare.
SOLUTION
The final seal design incorporates the ship figurehead and distinctive S from Sones Cellar's logo. A 'True lover's knot' wraps above the resulting shield shape and a circle of rounded rectangles encloses the design, inspired by the signet ring thought to be owned by William Shakespeare.
Although the proof sent back by the production company still retained a good amount of detail, the final stamp lost a lot of the smaller design on the figurehead and added a texture in the larger cut-out sections of the design. In the future I will reduce the amount of thin lines and intricacies on seal designs to avoid any loss of detail.