NEWTOWN NOIR

Project Type: Packaging & Label Design, Graphic Design, Vector Illustration

Project Details: A one-off label design for Newtown Noir, a new fusion wine/cider by Sones Cellars Winery and Tanuki Cider.

Year: 2022

DESIGNING

This project was an exciting challenge to work with abstract shape and bright colors. I worked closely with both the wine and cider makers to develop a design that brought their vision and collaborative nature to life.

SOCIALS

The final label design has been shared across social media and press websites.

BEYOND DESIGN

I also had the fun opportunity to join the production process. Filling empty bottles, sticking on labels and then enjoying a taste of the final product!

ITTERATION

Below are some initial explorations of color, shape and pattern.